Program

Flavour
Harvest

Leading with Taste, 
Cultivating Change
Flavour Harvest is a taste-driven event series using behavioural science to engage new audiences with regeneratively grown local foods.
Through delicious bites, conversation, and joyful experiences, it connects farmers, retailers, and community partners to strengthen local food networks and inspire lasting change. 

Behavioural Science and Audience Insights

Food choices are fast, intuitive and socially influenced. People buy what tastes good, what others are enjoying and what feels simple and familiar. CCFE designs programs that:

Encourage trial and repeat engagement with local, nutrient-rich foods
Shift perceptions about regenerative agriculture and soil health
Generate measurable outcomes for our partners

We use a proven audience segmentation model developed by OneEarth Living to develop motivation-led, emotionally resonant messaging, ensuring each activation reaches the right audience with the right message.

Discover Flavour Harvest experiences near you!  

See upcoming events, taste local seasonal produce, and connect with your community. 
Check out the Flavour Harvest calendar/map and join in the next tasting adventure!
Updates & Perspectives

Explore related stories and insights

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Partner with
Flavour Harvest

Bring the power of taste to your community and create meaningful connections through a Flavour Harvest event. Fill out this form to get started.

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