CCFE is working to strengthen local food economies by filling a critical gap: demand. Many credible efforts focus on the “supply side”, e.g. supporting producers to adopt more regenerative practices. Few are focused on building demand for local, regenerative foods - particularly at the household level. That is where CCFFE comes in. We focus on increasing Canadians’ awareness and understanding of their local food economies and mobilizing action to support and strengthen them.
CCFE’s work is highly targeted. We use a proven audience segmentation model, 7 Motivations for Lighter Living, to motivate behaviour change among socially influential groups. We design programs that meet our audiences where they are, because it’s much easier to change how someone acts than why they act.
Local food economies emerge from the natural boundaries of a place – its watersheds, soils, climate, and cultural landscape. A bioregional approach restores proximity, connection, and accountability between those who grow food and those who eat it, allowing communities to nourish themselves in alignment with ecological restoration.
Launched in 2026, the Greater Tkaronto Bioregion (GTB) Regenerator serves as a pilot for the Local Food Economy Regenerator model and as a living lab for innovative, taste-driven programming. We are currently engaging partners across the bioregion to co-create impactful events and activations that strengthen demand for local, regeneratively grown food. Interested in joining?
Salad Club helps strengthen workplace culture through delicious, connection-building food experiences tailored to teams of all kinds. Easy to implement, rooted in behavioural science, and built for measurable impact. CCFE handles everything from program design to sourcing fresh, local ingredients, making participation effortless for the team. More than a meal, these programs spark
Flavour Harvest engages new audiences through flavour-driven experiences that showcase nutrient-rich, local foods. Designed using behavioural science and audience insights, Flavour Harvest sparks curiosity, joy, and lasting change in food choices. Each event encourages tasting, conversation and connection while shifting perceptions about regeneratively grown food and soil health.
