
We aim to foster collaborative long term relationships with our partners, and among our partners, to support the system changes needed to increase demand for and supply of food that is good for us and the planet.
Our program collaborations are designed to deliver a positive
net benefit to our partners by:
• Recognizing the value of their contributions (ie audience, produce)
• Enhancing their understanding of an audience/customer base
• Supporting business-building activities
• Increasing brand awareness among new audiences
Addressing our partners’ goals, needs and
challenges is an essential element of every project. We will strive to incorporate our partners' success measures and metrics alongside ours where there is alignment with project goals.
We strive to ensure every partner benefits from all other partners
and appreciates each others’ contributions, fostering a sense of reciprocity where each partner feels that their contributions are more than returned.
We operate transparently by:
• Ensuring each partner has access to information about the overall project,
including contributions and expected benefits of each partner.
• Collaboratively adapting and finding new solutions when commitments
need reconsideration.